Thanks to its transformation programmes, Malaysia is now leaner, more focused and better prepared for the future. But what is next for our corporates and institutions? While it is acknowledged that we have strengthened the foundations of our many organisations, the world races on. If......
Do brands matter? For some of us they do. For some of us they don’t. But when you stop to ponder, we are all influenced by the power of brands. Just think of the products and services we continue to buy or support. Through our constant......
The new black book of branding examines the brand perceptions and effectiveness of brand practices in Malaysia. Sandeep Joseph, Head Strategy+Digital, Zenith Media, speaks to brand strategist Yasmin Merican, CEO of Trax Associates and author of ‘The Right to Brand’. ‘The Right to Brand’......
