Thanks to its transformation programmes, Malaysia is now leaner, more focused and better prepared for the future. But what is next for our corporates and institutions? While it is acknowledged that we have strengthened the foundations of our many organisations, the world races on. If...
The new black book of branding examines the brand perceptions and effectiveness of brand practices in Malaysia. Sandeep Joseph, Head Strategy+Digital, Zenith Media, speaks to brand strategist Yasmin Merican, CEO of Trax Associates and author of ‘The Right to Brand’. ‘The Right to Brand’ is the...
When Malaysia-Singapore Airlines (MSA) split into the national carriers of the two countries on 01 October 1972, a ‘kite’ took off from Subang International Airport in Kuala Lumpur proudly carrying the dreams and aspirations of a young nation. Calling on every citizen to support the growth...