Trax Associates | Design

Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.

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Design

18 Jun Brand Power: Where are Malaysia’s Global Champions?

Posted at 14:09h in Branding, Business, Design by Yasmin Merican 0 Comments

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Thanks to its transformation programmes, Malaysia is now leaner, more focused and better prepared for the future. But what is next for our corporates and institutions? While it is acknowledged that we have strengthened the foundations of our many organisations, the world races on. If...

24 Apr Challenging the way we build brands.

Posted at 13:11h in Branding, Business, Design by Yasmin Merican 0 Comments

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The new black book of branding examines the brand perceptions and effectiveness of brand practices in Malaysia. Sandeep Joseph, Head Strategy+Digital, Zenith Media, speaks to brand strategist Yasmin Merican, CEO of Trax Associates and author of ‘The Right to Brand’. ‘The Right to Brand’ is the...

Design

18 Jun Brand Power: Where are Malaysia’s Global Champions?

24 Apr Challenging the way we build brands.

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