Do brands matter? For some of us they do. For some of us they don’t. But when you stop to ponder, we are all influenced by the power of brands. Just think of the products and services we continue to buy or support. Through our constant...
Wally Olins, the founder of Wolfe Olins, died recently at the age of 83. He was described by the Financial Times as ‘the world’s leading practitioner of branding and identity’. For more than 50 years, Olins promoted the importance of projecting a well-defined image through...
When Malaysia-Singapore Airlines (MSA) split into the national carriers of the two countries on 01 October 1972, a ‘kite’ took off from Subang International Airport in Kuala Lumpur proudly carrying the dreams and aspirations of a young nation. Calling on every citizen to support the growth...
Malaysia is 56 years old and aspires to be a developed nation by 2020. As the country consolidates its position and strengthens desired values within a new nation brand, we join many others in pursuit of global brand power. In the successful market positioning of...