Trax Associates
Principal
Why Brand
Barriers
Method
Brand FCD/CSE©
BrandDesign©
market-think©
Credentials
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Trax Associates
Principal
Why Brand
Barriers
Method
Brand FCD/CSE©
BrandDesign©
market-think©
Credentials
Clients
Research
Publications
Book
Buy Book
Blog
Contact
Trax Associates | Clients
Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.
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Sepang International Circuit
Enhancing the marketing of Formula 1 World Championships in Malaysia
Tenaga Nasional
Branding of Malaysia’s largest IPO
Techron Unleaded
Creating Malaysia’s first fuel brand
Telekom Malaysia
Branding the first privatised government agency
MRCB
Institutionalising brand values during challenging times
Petronas Dagangan
Piloting of market-think® brand system and development of a brand unit
SME Bank
Identity and customer management strategy
Agro Bank
Modernising and reimaging of Bank Pertanian
Plus Malaysia
Corporate identity and product development
Malaysia Airlines
Brand advisory and crisis communications
TalentCorp
Market alignment of national talent strategy