Trax Associates | Agro BankModernising and reimaging of Bank Pertanian

Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.

16565

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Project

‘SENTIASA DI SISI ANDA’

Client

Agro Bank

Brand Lead

Trax Associates

Creative Lead

Spencer Azizul

Date

2008 - 2009

About This Project

Developed and redesigned the visual identity of Malaysia’s agricultural bank (Bank Pertanian) across all corporate and product applications from form, to character and delivery including retail identity development and the brand alignment of people/customer and third party management processes.