‘POWERING THE NATION’S PROGRESS’
CT Hew (Burson Marstellar)
Yasmin Merican (BSB Malaysia)
The branding of Malaysia’s second largest utility broke new ground for Malaysian equities with the participation of both local and foreign institutions in the IPO (Initial public offering). Early brand building in readiness for the flotation exercise contributed to oversubscription by more than three times signaling investor confidence in Tenaga’s future market potential.