Trax Associates | Plus MalaysiaCorporate identity and product development
Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.
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Project

‘DRIVE WITH US’

Client

PLUS Expressways

Brand Lead

Trax Associates

Creative Lead

Crush Advertising

Date
About This Project

Developed and redesigned the visual identity and signature of PLUS Expressways across all corporate and product applications, including a cohesive brand-driven product strategy and naming system  e.g. motorist loyalty card PLUSMiles.