Trax Associates | Plus MalaysiaCorporate identity and product development

Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.

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Project

‘DRIVE WITH US’

Client

PLUS Expressways

Brand Lead

Trax Associates

Creative Lead

Crush Advertising

Date

2009 - 2010

About This Project

Developed and redesigned the visual identity and signature of PLUS Expressways across all corporate and product applications, including a cohesive brand-driven product strategy and naming system e.g. motorist loyalty card PLUSMiles.