Trax Associates | SME Bank Identity and customer management strategy
Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.
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SME Bank

Brand Lead

Trax Associates
with Delaila Khalid (Designer)

About This Project

Engaged by Bank Pembangunan, Malaysia’s national development bank to develop the market positioning strategy and identity for Malaysia’s new SME Bank which included  the creation of an SME Advisory Centre and the competency enhancement of customer-facing employees through the deployment of the Trax markethink® method.