Trax Associates | Sepang International Circuit Enhancing the marketing of Formula 1 World Championships in Malaysia
Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.
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Project

‘FEVER’

Brand Lead

Trax Associates

Creative Lead

ISCB Worlwide Partners

Date

2000

About This Project

The development of a marketing and customer management capability including the brand positioning of the new Formula 1 races in Malaysia for the Sepang International Circuit (SIC), then a subsidiary of Malaysia Airports.  The race in 2000 would be the first profitable race for SIC.