Trax Associates | TalentCorpMarket alignment of national talent strategy
Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.
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Project

‘CONNECTING SKILLS. ENABLING FUTURES.’

Client

TalentCorp Malaysia

Brand Lead

Trax Associates

Date

2016

About This Project

Developed a brand-driven strategic plan in alignment with national goals and market expectations. A blueprint to clarify programme intent was delivered through the deployment of the TraxBrandDesign© Method and the FCD. Outputs include the translation of the blueprint into a comprehensive action plan from positioning to strategy, brand architecture, naming system,  value definition and delivery structure.