Trax Associates | Telekom Malaysia Branding the first privatised government agency

Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.

15796

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Project

‘ANSWERING TOMORROW’S CALL TODAY’

Client

Telekom Malaysia

Brand Lead

Yasmin Merican (BSB Malaysia)

Copy Lead

Edwin Leong (BSB Malaysia)

Date

1990-1991

About This Project

The market launch of the commercialised Telekom Malaysia (now branded as TM) succeeded in positioning the first Malaysian government department to be listed under the country’s national privatisation programme. In addition to corporate identity development, the brand project included the reformulation and rebranding of Telekom’s products and services.