‘ANSWERING TOMORROW’S CALL TODAY’
Yasmin Merican (BSB Malaysia)
Edwin Leong (BSB Malaysia)
The market launch of the commercialised Telekom Malaysia (now branded as TM) succeeded in positioning the first Malaysian government department to be listed under the country’s national privatisation programme. In addition to corporate identity development, the brand project included the reformulation and rebranding of Telekom’s products and services.