Few have examined and tested emerging market brand methods in Malaysia as thoroughly as Trax Associates. From enhancing the marketing of the Formula 1 World Championships in Malaysia, to deploying its proprietary market-think® method in Fortune Global 500 Petronas, to authoring Malaysia’s first Brand Practice Report with PricewaterhouseCoopers (PwC) and the Malaysian Institute of Management (2003) and the Federation of Malaysian Manufacturers 2004), Trax Associates was also the
lead consultant (with KPMG) on the Government study of brand practices by the Ministry of International Trade and Industry (MITI) across the Asia Pacific for the Industrial Master Plan III. Through ongoing research and practice, Trax has secured extensive knowledge, experience and competencies in the the formulation of emerging market brand solutions over more than a decade of learning and exploration not just from national, but also multinational, companies in the region.