Trax Associates | Research
Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.
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Our Learning

“The majority of Malaysian CEOs say that the missing competency (at their organisations) is in brandbuilding knowledge and experience… ”

Few have examined and tested emerging market brand methods in Malaysia as thoroughly as Trax Associates. From enhancing the marketing of the Formula 1 World Championships in Malaysia, to deploying its proprietary market-think® method in Fortune Global 500 Petronas, to authoring Malaysia’s first Brand Practice Report with PricewaterhouseCoopers (PwC) and the Malaysian Institute of Management (2003) and the Federation of Malaysian Manufacturers 2004), Trax Associates was also the

lead consultant (with KPMG) on the Government study of brand practices  by the Ministry of International Trade and Industry (MITI) across the Asia Pacific for the Industrial Master Plan III. Through ongoing research and practice, Trax has secured extensive knowledge, experience and competencies in the the formulation of emerging market brand solutions over more than a decade of learning and exploration not just from national, but also multinational, companies in the region.