Trax Associates | brand thinking

Trax Associates is a strategy consulting firm with a brand-driven focus. We forge the alignment of business ambition with market delivery offering companies a sustainable competitive advantage through brand building insights and methods.

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brand thinking Tag

15 May Olins: Work only for those willing to travel the journey

Posted at 14:00h in The Edge Column by Yasmin Merican 0 Comments

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Wally Olins, the founder of Wolfe Olins, died recently at the age of 83. He was described by the Financial Times as ‘the world’s leading practitioner of branding and identity’. For more than 50 years, Olins promoted the importance of projecting a well-defined image through...

04 Aug Beyond the cosmetics

Posted at 15:00h in The Edge Column by Yasmin Merican 0 Comments

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Malaysia is 56 years old and aspires to be a developed nation by 2020. As the country consolidates its position and strengthens desired values within a new nation brand, we join many others in pursuit of global brand power. In the successful market positioning of...

brand thinking Tag

15 May Olins: Work only for those willing to travel the journey

04 Aug Beyond the cosmetics

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